Prof. Dr. Sao-Wen Cheng 鄭少文
Head of Media and Event Management Campus Frankfurt
Swift Economics Symposium
Join lectures of our students for an evening exploring the dynamic interplay between
pop culture, business strategies and the power of fandom!
Student speakers
M.A. Internationales Marketing und Medienmanagement:
Marylyne Akinyi, Pereere Ayaruja, Aya Hashem, Lisa Koser, Mete Ural
B.A. Medien- und Eventmanagement and B.A. Journalismus und Unternehmenskommunikation:
Lucas Eichhorn, Felix Großmann, Soh-Ri Kim, Emma Schweinsberg, Soha Shamim, Helena Smaluhn, Diana Werner
Program
A Superstar is Born
The uniqueness, personality and character of Taylor Swift
Works
Lyrics and storytelling in her music
Analyzing her songs
Economic Factors
Complementary goods and business strategies in the music industry
Swift’s entrepreneurial ventures
Concerts and tours, with a focus on the economic impacts of the Eras Tour
The role of streaming in her career and its implications for the industry
Fandom
Exploring Swifties and the culture of fandom around Taylor Swift
Host
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