Storytelling is not only essential in film or literature. The ability to create stories is also becoming increasingly important for designers. Maike Gosch, who has been working as a storytelling consultant for well-known companies, political parties and NGOs for many years, gave our communication designers a small workshop this week as part of the MA Brand Strategy course with numerous practical tips for upcoming practical projects.
During the 3-hour Zoom session, Gosch provided the students with helpful tools. For example, they learned how to use effective storytelling to arouse emotions in the viewer when rebranding or developing campaigns and ensure that a product stays in mind even better. In addition, Maike Gosch invited the students with short exercises to apply what they had learned directly to their own upcoming projects in the field of branding and brand strategy.
We would like to thank Maike Gosch for the entertaining and exciting workshop!
