September 1, 2023
The final Open Days before the start of the semester!
For their last Open Day before the start of the coming winter semester, the Berlin and Cologne campuses opened their doors once again last Saturday and (…)
Pop culture meets economics
January 8, 2025
On Tuesday, December 17, 2024, Media University’s Frankfurt campus hosted an extraordinary evening highlighting the dynamic connection between pop culture, economic strategies and the power of fans. The Swift Economics Symposium, led by Prof. Dr. Sao-Wen Cheng, offered students from the Master’s degree programs I3M (International Marketing and Media Management) as well as from the Bachelor’s degree programs MEM (Media and Event Management) and JU (Journalism and Corporate Communications) a forum to present their exciting analyses of the exceptional artist Taylor Swift to the audience.
The students presented current research findings on the following topics
(1) A Superstar is Born: Insight into the personality and uniqueness of Taylor Swift.
(2) Works: The importance of storytelling in her lyrics and songs.
(3) Economic Factors: Economic aspects such as complementary products, music industry strategies, economic effects of the Eras Tour and the role of streaming.
(4) Fandom: An examination of the “Swifties” and the culture surrounding their fan base.
Speakers include Marylyne Akinyi, Pereere Ayaruja, Aya Hashem, Lisa Koser, Mete Ural, Lucas Eichhorn, Felix Großmann, Soh-Ri Kim, Emma Schweinsberg, Soha Shamim, Helena Smaluhn, Diana Werner.
The symposium offered a unique opportunity to experience interdisciplinary perspectives – from the analysis of song lyrics to economic strategies and the significance of fandoms in today’s culture.
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