The IGP (Innovation Program for Business Models and Pioneer Solutions) is a support program of the Federal Ministry of Economics and Energy and focuses, among other topics, on the promotion of cultural and creative innovations. Professor Rasmus Giesel, Professor of Branding at Media University Berlin, is one of the members of the expert jury and is currently working on the project ideas that were convincing in the competition.
Prof. Rasmus Giesel is already looking forward to his work as a jury member with great anticipation: “I am looking forward to creative submissions and the presentations of the applicants and of course to an inspiring exchange with the jury members, who actually come from very different fields of expertise and from whom I will certainly benefit a lot.”
