May 27, 2020
Become a guest auditor at Media University!
Are you curious about the range of lectures offered by Media University or would you like to take a closer look at our range of (…)
Redesign concept for the “City of Leipzig”
March 18, 2020
Following the theoretical part of his bachelor thesis “City + Coat of Arms / Tradition & Modernism”, Daniel Schreck (B.A. Graphic Design and Visual Communication) created a redesign concept for the city of Leipzig that helps refreshing the existing corporate image.
| Student: | Daniel Schreck |
| Department: | Design, Campus Berlin |
| Mentors: | Prof. Rasmus Giesel, Jenny Bergström |
| Degree: | Bachelor of Arts |
| Year: |
Winter term 2019/20 |
Leipzig is the most populous city in the German federal state of Saxony with 600.000 inhabitants as of 2019 with a potential to increase in the future. The current corporate design of the city administration has been in use since 2005 and feels outdated. After visiting Leipzig and conducting interviews with the city administration as well as inhabitants, Daniel Schreck’s approach for the redesign was to create a welcoming, open, natural, competent, flexible and holistic brand which should be understood as a brand for the citizens.
Similar articles
-
-
April 17, 2018Matriculation ceremonies at Media University
About 140 new Bachelor and Master students were welcomed last week at the Media University in Berlin, Frankfurt, and Cologne. Along with them, 3 new (…) -
March 28, 2022Coverage by Prof. Dr. Markus Ziener for LA Times
Media University journalism professor Markus Ziener made the front page of the Los Angeles Times with his report on Russian propaganda.
