Prof. Dr. Friederike Bing

Head of the Department of Economics (Master) Campus Cologne

B.A. Medien- und Eventmanagement

M.A. International Marketing and Media Management

M.A. Public Relations und Digital Marketing

Career

After studying economics and business administration at the universities of Marburg and Kiel, Friederike Bing completed her doctorate at the Institute for Economic Policy at the Christian-Albrechts-University of Kiel under Prof. Dr. Gerhard Prosi on the subject of “The exploitation of copyrights – an economic analysis with special consideration of licensing by collecting societies”. After working as an assistant there, where she gained her first teaching experience, she began her professional career at the Frankfurter Allgemeine Zeitung in the areas of sales, marketing and CRM. This was followed by several years at the Handelsblatt publishing group, where Ms. Bing was responsible for a wide range of tasks in the print and online areas of the media company as head of project management. Since 2007, she has held various positions at the DuMont media group, first as head of corporate development for the entire media group, then in management positions in some of the subsidiaries she set up. At the same time, she held teaching positions at various universities before joining the Media University team.

Courses (selection)

  • Media Management Theory
  • Media Psychology
  • Print Media Management
  • Cross-media management
  • Personal and social skills

Curriculum Vitae

  • Academic education

    Christian-Albrechts-Universität Kiel: Dr. sc. pol. (Topic: “The exploitation of copyrights”)

    Management School of the University of Edinburgh, Scotland (Research Assistant in an EU research project on “Digital Property”)

    Graduate economist (Christian-Albrechts-University Kiel)

    Diplom-Kauffrau (Christian-Albrechts-University Kiel)

  • Career stages (academic)

    since 2016

    Media University of Applied Sciences, Cologne: Professor in the Department of Economics

    since 03.2019: Head of the Department of Economics, degree program ‚International Marketing and Media Management‘
    2007-2015

    Media Group M. DuMont Schauberg (MDS), Cologne/Berlin/Hamburg:

    2010-2015: DuMont Shop GmbH & Co. KG, Cologne/Berlin/Hamburg: Managing Director

    2008-2009: LizzyNet GmbH & Co. KG, Cologne: Managing Director

    2007-2014: Media Group M. DuMont Schauberg (Holding), Cologne: Head of Corporate Development/Staff Office Management Board
    2004-2007

    Verlagsgruppe Handelsblatt GmbH, Düsseldorf: Head of Project Management
    2002-2004

    Frankfurter Allgemeine Zeitung GmbH, Frankfurt: project manager; member of other project teams

Publications

Scientific publications and lectures

Bing, F. (2022), Case Study 2: Portfoliostrategien im Rahmen der digitalen Transformation des Axel Springer Konzerns, in: Change-Strategien für die Medienbranche. Digitale Transformation und Investments als Zukunftsperspektive – Strategien, Konzepte und Umsetzung von Thomas Breyer-Mayländer und Christian Horneber (Hrsg.), Wiesbaden 2022, Springer Gabler, S. 249-282.

Bing, F. (2002), Die Verwertung von Urheberrechten: Eine ökonomische Analyse unter besonderer Berücksichtigung der Lizenzvergabe durch Verwertungsgesellschaften, 319 Seiten, Berlin 2002, ZV Zeitungs-Verlag (Dissertation)

Bing, F. (1998), Urheberrecht in der Informationsgesellschaft – Ökonomische Grundlagen und ihre Umsetzung in der Wirtschaftspolitik, in: Tallinner Technische Universität/Universität Tartu (Hrsg.), Integration oft the Republic of Estonia into the European Union – Goals and Instruments of Economic Policy, Tallinn, S. 37-45 (Vortrag in Tallinn)

Bing, F. (1998), Intellectual property rights in a world of digital media – implications for changes of legislation and enforcement of copyrights, in: Association for Cultural Economics: Selection of Papers D: Art Institutions, Management and Marketing Issues, Cultural Industries, Barcelona, S. 181-190 (Vortrag in Barcelona)

Bing, F. (1997), Technical Changes and their Influence onCopyright. Präsentation im Centre for Industrial Economics Summer School, University of Copenhagen, Manuskript, 7.-11. Juli 1997, Kopenhagen (Vortrag in Kopenhagen)

Bing, F. (1997), Copyright in the Market Economy – Implications for the Transformation Process in Russia, presentation at 3rd international Kantorovich Conference, 18.-21. November 1997, Zusammenfassung in: Entrepreneurship and Reforming in Russia, Band 3, St. Petersburg, S. 46 (Vortrag in St. Petersburg)

Non-scientific publications

Bing, F./Dietmar, C. (2013), Mein Köln. Bilder erzählen Geschichte, DuMont Buchverlag, 223 Seiten, 3. Auflage

Bing, F. (2009 bis 2015), Herausgeberin (V.i.S.d.P.) diverser Magazine, DVDs, Kalender und Spiele in den Bereichen Geschichte, Garten, Backen/Rezepthefte, Projekte mit Einbindung von Lesern etc. für die Mediengruppe DuMont

1985-1996 Diverse Zeitungsartikel (inkl. Fotos) für Zeitungen in Deutschland und Neuseeland, diverse Themen von “Lokales” über “Schule” und “Garten” bis hin zu Reisereportagen
Mitgliedschaften
Vorstandsvorsitzende der Kölner Filmerbestiftung