Professor Campus Berlin
Prof. Dr. Henning Breuer
B.Sc. Media- and Business Psychology
Background
Henning Breuer is professor for business and media psychology at the University of Applied Sciences of Media, Communication and Management in Berlin and founder of UXBerlin – Innovation Consulting. His academic research and consulting work for corporate clients from automotive, internet, and telecommunication focuses on innovation management, business anthropology and customer research. For Deutsche Telekom Innovation Laboratories, he developed capabilities in corporate foresight and venturing and worked as an interim director for research and user-driven innovation for several years. As visiting professor and researcher he worked at Waseda University (Tokyo), the University of Chile (Santiago), and the University of Applied Sciences in Potsdam on interaction design and learner-centred environments. Henning studied psychology, philosophy, and law at the universities of Magdeburg, Berlin, and Tübingen. His recent textbook is on Values-Based Innovation Management.
"Simplify your business by focussing on its essential values and purpose."
Teaching
- Innovation & Entrepreneurship
- Business Anthropology
Research and Consulting
- Values-Based Innovation Management
- Business Psychology
- Innovation Consulting
Curriculum Vitae
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Education
1998-2000 Otto-von-Guericke Universität Magdeburg, PhD
1991-1997 Free University Berlin, Philosophy and Diploma in Psychology
1989-1991 Eberhard-Karls University Tübingen, Philosophie and Law
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Work Experience
since 2013 Professor in the Department of Psychology at Media University of Applied Sciences, Campus Berlin
since 2006 UXBerlin – Innovation Consulting, Berlin; founder and innovation consultant; innovation strategy, corporate venturing and ethnographic customer insights for technology-oriented companies
2006-2012 Waseda University, Tokyo; Graduate School of Global Information and Telecommunication Studies, associated researcher and NICT awards to conduct collaborative research projects
2008-2012 Telekom Innovation Laboratories, Berlin; interim director research and innovation, user-driven innovation
2004-2005 University of Applied Sciences Potsdam, Germany; researcher responsible for setting up an Interaction Design Lab
2003-2004 Universidad de Chile, Santiago de Chile; researcher at the Department of Computer Science
2001-2003 IconMedialab AG, Berlin / Hamburg; Consultant for Human-Computer Interaction and eCommerce
Publications
Breuer, H., Fichter, K., Lüdeke-Freund, F., Tiemann, I. (2018). Sustainability-Oriented Business Model Development: Principles, Criteria and Tools. International Journal of Entrepreneurial Venturing. Special Issue “Creating Solutions with Sustainable Entrepreneurship”, 10(2):256-286.
Lüdeke-Freund, F., Carroux, S., Joyce, A., Massa, L., Breuer, H. (2018). The Sustainable Business Model Pattern Taxonomy – 45 Patterns to Support Sustainability-Oriented Business Model Innovation. Sustainable Production and Consumption.
Breuer, H. & Lüdeke-Freund, F. & Brick, C. (2018). Business Model Innovation in the Era of Sustainable Development Goals (https://www.researchgate.net/publication/325904721_Business_Model_Innovation_in_the_Era_of_Sustainable_Development_Goals). In: The Proceedings of XXIX ISPIM Conference, Stockholm, 27 pages.
Breuer, H. & Lüdeke-Freund, F. (2018). Values-Based Business Model Innovation: A Toolkit. In: Moratis, L., Melissen, F. & Idowu, S.O. (Eds.). Sustainable Business Models, pp. 395-416. Springer.
Gerkens, I., Lüdeke-Freund, F. & Breuer, H. (2017). Wertebasierte Geschäftsmodellinnovation am Beispiel Aravind Eye Care Systems, S. 183-204. In: In: Bungard, P. & René Schmidpeter, R. (Hrsg.). CSR und Geschäftsmodelle. Berlin: Springer.
Breuer, H. & Lüdeke-Freund, F. (2017). Wertebasierte Geschäftsmodellierung – Ein Werkzeugkasten für nachhaltigkeitsorientierte Gründer und Innovatoren, S. 409-431. In: Bungard, P. & René Schmidpeter, R. (Hrsg.). CSR und Geschäftsmodelle. Berlin: Springer.
Breuer, H. & Lüdeke-Freund, F. (2017). Values-Based Innovation Management. Innovating by What We Care About. London: Palgrave Macmillan.
Breuer, H. & Lüdeke-Freund, F. (2015). Values-Based Innovation Framework – Innovating by What We Care About. In: Proceedings of XXVI ISPIM Innovation Conference. Shaping the Frontiers of Innovation Management. Budapest, Hungary.
Breuer, H. & Lüdeke-Freund, F. (2014). Normative Innovation for Sustainable Business Models in Value Networks. in: Huizingh, K.; Conn, S.; Torkkeli, M. & Bitran, I. (Eds.): The Proceedings of XXV ISPIM Innovation Conference – Innovation for Sustainable Economy and Society. Dublin, Ireland.
Breuer, H. (2013). Lean Venturing. Learning to Create New Business through Exploration, Elaboration, Evaluation, Experimentation and Evolution. International Journal of Innovation Management. Vol. 17, No. 5 (22 pages). Imperial College Press.
Breuer, H. (2013). Business Innovation Kit. eBook on Amazon and Eigenverlag UXBerlin.
Breuer, H., Wolze, Z. & Umbach, L. (2013). User-Centered Soft Innovation in Established Business Fields. In: A. Marcus (Ed.): DUXU/HCII 2013, Part IV, Lecture Notes in Computer Science (LNCS) 8015, pp. 3-12. Springer, Heidelberg.
Breuer, H., Schulz, J. & Leihener, J. (2012). Learning from the Future – Modeling Scenarios Based on Normativity, Performativity and Transparency, Proceedings of XXIII ISPIM Conference Barcelona. International Society of Professional Innovation Management, pp. 1-12. Spain. Available at SSRN.
Breuer, H., Schwarz, H., Feller, K. & Matsumoto, M. (2012). Value Innovation in Learner Centered Design. How to Develop Relevant Digital Learning Tools. ACE Asian Conference on Education Proceedings, pp. 1283-1294. Osaka, Japan.
Breuer, H. & Matsumoto, M. (2011). Ubiquitous Learning Environments: Notions of Context, Application Scenarios and Reflective Stories. In T. Bastiaens & M. Ebner (Eds.), Proc. of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2011 (pp. 2366-2374). Chesapeake, VA.
Breuer, H. (2009). Ubiquitous society: Cultural factors driving mobile innovations and adoption in Japan. In N. Aykin (Ed.), Lecture Notes in Computer Science: Vol. 5623. Internationalization, Design, and Global Development (pp. 328–336.). Berlin, Germany: Springer-Verlag.
Breuer, H., Kettner, M., Wagler, M., Preuschen, N., & Steinhoff, F. (2009). Love at first encounter: Start-up of new applications. In J. A. Jacko (Ed.), Lecture Notes in Computer Science: Human-Computer Interaction (Part III), 5612, pp. 585–594. Berlin, Germany: Springer-Verlag.
Breuer, H., Baloian, N., Matsumoto, M., & Sousa, C. (2007). Interaction design patterns for classroom environments. In Jacko, J. (Ed.): Human-Computer Interaction, Part IV, Lecture Notes in Computer Science: Vol: 4553. HCI International Conference in Beijing, China (pp. 163-172). New York: Springer.
Baloian, N., Breuer, H. & Luther, W. (2008). Concept keyboards in the animation of standard algorithms. Journal for Visual Languages and Computing, Vol. 19, Issue 6, pp. 652-674.
Breuer, H. (2002). Interfacegestaltung und Imagination: Kultivation von Unternehmensidentitäten in digitalen Medien (pp.1-182). [Interfacedesign and Imagination] Berlin: Waxmann.
