Prof. Dr. Klaus Kuenen

Head of Digital Marketing and E-Commerce Campus Cologne and Frankfurt

B.A. E-Commerce und Digitales Marketing

B.Sc. Medien- und Wirtschaftspsychologie

M.A. International Marketing and Media Management

M.A. Public Relations und Digital Marketing

Courses (selection)

  • Consumer Behavior
  • Interculturality
  • E-Commerce
  • Online Marketing

Main areas of work and research

  • Digitalization
  • Agile methods
  • Values-based action
  • Crossing the boundaries between business and design science

Curriculum Vitae

  • Academic background

    Hochschule der Bildenden Künste, Saarbrücken: Doctorate on “Disruptive innovations from a design science perspective”. Degree: Doctorate (Dr. phil.)

    Hochschule Niederrhein
    Design course. Degree: Diplom-Designer

  • Career stages (selection)

    since 04/2020

    Media University Cologne: Professor in the Department of Economics

    Deutsche Post DHL: Senior Expert digitized products. Development of lean operation formats. DSGVO certifications

    Deutsche Post Leserservice: Head of Online Marketing & eCommerce

    Div.: Speaker and workshop leader on strategic and operational online marketing and eCommerce topics

    DB Cargo: Training development for system-controlled service processes

    Hochschule Niederrhein: Research assistant in the Competence Center for Funding Projects

Publications

Kuenen, Klaus: “Umsetzung der EU-Datenschutzgrundverordnung”. München, HighText Verlag, 02.2018.

Kuenen, Dr. Klaus: Disruptive Innovationen aus designwissenschaftlicher Perspektive. Köln, Selbstverlag, 2017.

Kuenen, Klaus und Schneider, Dorothee: Dialog oder Durchsage – Kundenbeziehungen mit Social Media pflegen. Eschborn, ManagementCircle Verlag GmbH, 2011.