B.A. E-Commerce und Digitales Marketing
B.Sc. Medien- und Wirtschaftspsychologie
M.A. International Marketing and Media Management
M.A. Public Relations und Digital Marketing
Courses (selection)
- Consumer Behavior
- Interculturality
- E-Commerce
- Online Marketing
Main areas of work and research
- Digitalization
- Agile methods
- Values-based action
- Crossing the boundaries between business and design science
Curriculum Vitae
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Academic background
Hochschule der Bildenden Künste, Saarbrücken: Doctorate on “Disruptive innovations from a design science perspective”. Degree: Doctorate (Dr. phil.)
Hochschule Niederrhein
Design course. Degree: Diplom-Designer -
Career stages (selection)
since 04/2020 Media University Cologne: Professor in the Department of Economics
Deutsche Post DHL: Senior Expert digitized products. Development of lean operation formats. DSGVO certifications
Deutsche Post Leserservice: Head of Online Marketing & eCommerce
Div.: Speaker and workshop leader on strategic and operational online marketing and eCommerce topics
DB Cargo: Training development for system-controlled service processes
Hochschule Niederrhein: Research assistant in the Competence Center for Funding Projects
Publications
Kuenen, Klaus: “Umsetzung der EU-Datenschutzgrundverordnung”. München, HighText Verlag, 02.2018.
Kuenen, Dr. Klaus: Disruptive Innovationen aus designwissenschaftlicher Perspektive. Köln, Selbstverlag, 2017.
Kuenen, Klaus und Schneider, Dorothee: Dialog oder Durchsage – Kundenbeziehungen mit Social Media pflegen. Eschborn, ManagementCircle Verlag GmbH, 2011.