Department of
Design

55 ideas for ALBA Berlin

February 17, 2022

As part of a collaboration with ALBA BERLIN, B.A. Graphic Design and Visual Communication students developed over 50 design and marketing ideas. The project focused on the question of which formats and articles could be used to address a young target group and how the club’s diverse social activities could be communicated.

Overview

ALBA BERLIN is Germany’s largest and most successful basketball club. The club has been continuously expanding its youth and social work since 2005 and now cooperates with more than 200 daycare centers and schools in Berlin and Brandenburg, and now also with Media University Berlin.

As part of the nine-day workshop, the students were guests at an ALBA game in the Mercedes-Benz Arena. Here they analyzed the visitor experience before the game, during the game and after the game.

Whether it was an ALBA face filter, stylish merchandise, a sustainable deposit system for fan jerseys or a quiz app with questions about players, matches and club history: the students gave free rein to their creativity in the project and presented their ideas to ALBA BERLIN’s communications department at the end of January. Rabea Weihser (Director of Communications & Culture) and Julius Gabele (Social Media) were impressed by the students‘ firework of ideas. Some of the features and designs presented will now be implemented together with the club.

We would like to thank ALBA BERLIN for the successful and very inspiring collaboration!

  • More attention for ALBA: design for urban art around the Mercedes-Benz Arena
  • ALBA face filter, developed by a B.A. Graphic Design and Visual Communication student
  • The students analyzed the visitor experience when attending an ALBA game.
  • ALBA-Merchandise

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