Students from the Master’s program, under the guidance of Dipl.-Designer Frank Engel, presented impressive concepts for the sustainability management of Barmenia.Gothaer Finanzholding AG on January 31, 2025.
As part of the “Critical and Creative Thinking” course, the students developed a comprehensive communication concept aimed at motivating Barmenia.Gothaer’s approximately 7,500 employees not only towards sustainable consumer behavior (“footprint”) but, above all, towards actively developing and promoting far-reaching sustainability projects (“handprint”).
To gain a deep understanding of the workflows in sustainability management, the students visited Barmenia.Gothaer in Cologne in advance.
The final presentation included image films designed to sensitize the Barmenia.Gothaer workforce to the topic of sustainability and to encourage their own initiative in developing and promoting sustainable projects. In addition, the students developed an action logo, designed presentation charts, and conceived an internal information campaign for cross-media channels. Ms. Thaller-Honold, Head of Sustainability Management at Barmenia.Gothaer, was thrilled with the concepts presented.
