Department of
Management and Business Studies

Events in the pandemic: Creative & agile

July 10, 2020

Corona has presented the event industry with major challenges this summer and demanded creative solutions from our event managers. We spoke to Prof. Dr. Lorenz Pöllmann, Professor of Media and Event Management, who ran a series of virtual events with his students at the Media University during the summer semester.

Overview

Keeping a cool head and reacting flexibly to the new requirements: Despite corona, the students managed to do this with flying colors! Whether it was a cooking show, a participatory fitness workout or a charity event with a live DJ – this semester, our MEM students (Department of Business) developed numerous innovative concepts for creative online events and implemented all events with a great deal of flexibility, professionalism, commitment and fun.

Click here for the full interview (German) with the lecturer and head of the event week Prof. Dr. Lorenz Pöllmann:

Virtual events in the Media and Event Management degree program at MU Berlin