Future trends with design thinking

The students set themselves two challenges, which cooperation partner Point Blank presented to them in a briefing. First, they had to find out how the agency could encourage workshop participants (e.g. medical professionals) to develop engaging stories and what a novel storytelling tool could look like.

Another challenge was to develop a workshop tool that supports Point Blank in making the collaborative development of future scenarios simple and intuitive, even for people who are not familiar with the design thinking approach.

The students used design thinking methods to understand the challenges, empathize with the target group, define the problem, develop ideas, create prototypes and test them. In a final presentation at the agency’s offices in Berlin, the group presented the storytelling and user journey concepts they had developed, which also took future trends into account.

Prof. Jenny Bergström and her students are very grateful to Point Blank management Barbara Lang and Gerhard Keim for the creative collaboration! A big thank you also goes to Andreas Machemehl and Christoph Welter, who were involved in the creation of the entertaining and challenging briefing, in which not only design thinking methods were to be applied, but also newly developed.