On the occasion of the upcoming company anniversary of DEUTZ AG, the company invited Media University students to develop a communication concept as part of a practical module. The cooperation partner was enthusiastic about the final presentations and ideas.
B.A. Journalismus und Unternehmenskommunikation (B.A. Journalism and Corporate Communication, German only)
Patrik von Glasow
Practical project, communication concept, cooperation
The engine manufacturer DEUTZ AG will soon celebrate its 160th anniversary. To mark this impressive company anniversary, the company invited Media University lecturer Patrik von Glasow to work with his students on a B.A. Journalismus und Unternehmenskommunikation (B.A. Journalism and Corporate Communication, German only) on a cooperative project: the task was to develop a holistic communication concept for the company’s anniversary, from the strategic orientation and the communicative central idea to concrete measures. The briefing for the conceptual design took place at the beginning of the summer semester of 2023. At the end of the lecture period, the final presentations were held on site at the engine manufacturer’s premises in Cologne. The students‘ results were very well received by those in charge:
The collaboration with MU was a complete success. We were presented with some very good ideas, some of which are now being evaluated for possible implementation.
Christian Ludwig, Senior Vice President Communications & Investor Relations
We were pleasantly surprised by the students' results. The preparation and presentation were already at agency level!
Matthias Burmeister, Global Marketing
The Media University Cologne’s Career Service has been sent a student trainee position to be advertised among Media University students.
Course instructor Patrik von Glasow concludes: “I would like to thank everyone involved for this successful cooperation project.”
