Department of
Design

Visual analysis of graphic design

January 17, 2019

This special project by Berlin communication design students shows how the in-depth analysis of graphic design can result in new creative works in a completely different form, namely in poems and songs.

Overview

Under the direction of Prof. Dr. Jan-Henning Raff, Berlin students of the MA Communication Design have systematically investigated the different levels of perception of graphic design objects in the module “Design and Social Research”.

The results of this extensive analysis were summarized in a poster. Observations and interviews were conducted to capture graphic design in its context of use. Findings and statements from these were transformed into poems and song lyrics – some of which have even become real songs:

The analysis begins with the so-called preattentive perception, includes the investigation of emotional effects, explores creative principles, discusses sign systems and asks about the socio-cultural background.

  • Observations in public were transformed into song lyrics.

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