„Studying at the Media University not only gave me practical knowledge, but also further ignited my passion for digital marketing and PR.“
M.A. Public Relations and Digital Marketing
A boost of expertise for your creative career
Study for a classic or dual degree at the Media University!
The Media University’s Master’s program in Public Relations and Digital Marketing (M.A.) qualifies students to work in the new communication professions that are emerging as a result of the digital transformation process in our society and culture. A wide range of new fields of activity have emerged, particularly at the interface between public relations, corporate and marketing communication, for which there are hardly any established job titles: social media editor, influencer, YouTuber, etc.
These are future-oriented professions for which the program prepares students intensively by focusing on application-oriented research and the professional use of digital communication techniques, especially in the so-called social media, embedded in integrated corporate and marketing communication.
The study program in brief
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Start date
Summer semester (April) and winter semester (October)
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Campus Locations
Berlin, Cologne, Frankfurt
Languages: English (Berlin and Frankfurt), German (Cologne)
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Tuition fees
890 EUR per month or dual: 0 EUR. In the dual study program, the tuition fees are paid by the cooperating company.
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Duration
4 semesters
Part-time study is possible.
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Degree
Master of Arts (M.A.)
The study program in detail
Find out more about the content of the Master’s program in Public Relations and Digital Marketing (M.A.) and your career prospects after graduation.
Course content and teaching
The master’s program is the first German program to combine PR and digital marketing. It offers specializations in: corporate and financial communications, NGOs, associations and foundations, public administration and political communications. The program prepares students for the real world with courses such as rhetoric, presentations, viral campaigns and camera training.
Modules
General elective modules: Empirical Social Research, Media Law, Business English, Converging Technological Trends, Media Production, Gamification and Games for Organizations, Intercultural Leadership Skills and Media Psychology
Subject-specific modules: Methodology (Market Research, Consumer Behavior and Applied PR Research Methods), Public Relations (PR Theories and Models, PR Communication Fields, New Trends and PR Research, Strategic Communication, Applied Strategic Communication and PR Practice Labs) and Digital Marketing (Fundamentals of Digital Marketing, Integrated Marketing Communication, Social Media Marketing and Digital Marketing Lab)
Your profile
Applicants: graduates of an undergraduate degree program (Bachelor’s, Diplom, Magister) in a communication-, media- or marketing-oriented subject.
Further information on admission can be found here.
A wide range of career opportunities
Target careers: PR or marketing manager, strategic PR consultant, press officer, online communications manager, social media manager, producer or in areas such as content/corporate publishing, SEO, SEA and video advertising
Dual studies – study and job
At the Media University, the Master’s program in Public Relations and Digital Marketing is also offered as a dual program: The master’s degree (M.A.) can be achieved in four semesters in a dual-practice-integrating manner (without additional IHK examination). „Dual-practice-integrating” means that students work in a cooperating company parallel to their studies. In addition to imparting theoretical knowledge, practical business projects are integrated into the course of study. The Media University supports applicants in finding a cooperating company based on its own corporate network.
Credit
If you already have 210 ECTS credits from your undergraduate studies, the program can be shortened by one semester
Recognition
The Master’s program in Public Relations and Digital Marketing (M.A.) at the Media University is state-approved by the Berlin Senate Administration and accredited by the German Accreditation Council.
It thus meets the highest international academic quality standards.
Request information material
Would you like to learn more about the program? We would be happy to send you an overview of all the information, including all modules.
