Prof. Dr. Klaus-Dieter Schulz
President, Professor Campus Berlin, Cologne, Frankfurt
„HMKW – University for Media, Communication and Management“ is now "Media University of Applied Sciences"
Since its foundation in 2008, HMKW University of Applied Sciences for Media, Communication and Business has been one of the leading privately funded universities for media-oriented degree programs in Germany. The university has changed its name and has been called “Media University of Applied Sciences” (MU for short) since the summer semester 2024. The renaming is part of a comprehensive innovation and development program with which the university is continuing its successful growth of recent years and at the same time supporting its ambitions in the international education market.
Expansion of the range of courses and international orientation
In the future, the Media University of Applied Sciences will be even more prominent as the first address for Bachelor’s and Master’s degree courses related to the creation, analysis and commercial exploitation of media. This should not only increase the attractiveness of the courses in the German market, but also for international students. The content spectrum of the five departments “Journalism and Communication”, “Design”, “Business”, “Psychology” and “Humanities” will remain the same, but will be supplemented by new, modern forms of study such as one-year Master’s programs, dual study programs or distance learning formats. This should increase the university’s appeal, particularly in the important international markets, and help to keep Germany attractive as a location for science and education.
In addition, the Media University of Applied Sciences will strengthen its cooperation with corporate practice partners, thereby promoting the intensive transfer of knowledge between the university and the media industries. Last but not least, current technological developments such as machine learning and artificial intelligence will be addressed and taught in a new Master’s degree program.
As part of this strategy of renewing and expanding its capacities, the university is investing in the expansion of its human resources, new IT systems and the modernization of its didactic resources.
Voices on the renaming
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Anke Czyborra
Chancellor
Media University - this sums up our brand essence in a nutshell: our claim is to be the university for applied media competence!
Prof. Dr. Klaus-Dieter Schulz, Rector of the Media University of Applied Sciences, is optimistic
The change of name to Media University marks another important milestone in the transformation phase. The next steps, such as the further development of internal structures and the introduction of new degree programs, will follow. We want to offer our students clear added value, which we are making clear with the 'Media University' brand.
Emphasizes the university's Managing Director, Anke Czyborra
About the Media University of Applied Sciences
The Media University of Applied Sciences emerged from the HMKW University of Applied Sciences for Media, Communication and Business, which was founded in 2008. It is state-recognized and institutionally accredited by the German Council of Science and Humanities. All current degree programs have been evaluated by FIBAA and accredited by the Accreditation Council. The Media University of Applied Sciences is active in Berlin, Cologne and Frankfurt am Main and has been part of the European university network ADE since summer 2020.
