Swift Economics Symposium

Join lectures of our students for an evening exploring the dynamic interplay between
pop culture, business strategies and the power of fandom!

Datum:

17. Dezember 2024
Uhrzeit:

18:00 Uhr
Ort:

Media University Frankfurt
Solmsstraße 18
60486 Frankfurt

4. Stock, Raum 5

Englischsprachig

Student speakers

Marylyne Akinyi, Pereere Ayaruja, Aya Hashem, Lisa Koser, Mete Ural

M.A. International Marketing and Media Management

Lucas Eichhorn, Felix Großmann, Soh-Ri Kim, Emma Schweinsberg, Soha Shamim, Helena Smaluhn, Diana Werner

B.A. Medien- und Eventmanagement

B.A. Journalismus und Unternehmenskommunikation

Programm

A Superstar is Born
The uniqueness, personality and character of Taylor Swift

Works
Lyrics and storytelling in her music
Analyzing her songs

Economic Factors
Complementary goods and business strategies in the music industry
Swift’s entrepreneurial ventures
Concerts and tours, with a focus on the economic impacts of the Eras Tour
The role of streaming in her career and its implications for the industry

Fandom
Exploring Swifties and the culture of fandom around Taylor Swift