The digital has made managing crises even more challenging. Situational Crisis Communication (SCCT) provides a useful framework for selecting optimal crisis response strategies. SCCT has been proven to useful guidance to crisis managers in North America, Europe, and Asia. This presentation will highlight some of the key insights for crisis managers from SCCT.
The lecture will be held in Engilsh by Prof. Dr. Timothy W. Coombs, Professor in the Department of Communication of the Texas A&M University and honorary professor of the Department of Business Communication of the Aarhus University.
The talk is open to all interested Media University students, lecturers and employees within the context of the Media University lecture format „Transformation in Media, Communication and Management“ and will take place online via Zoom.